Italian Ready-to-Wear

D'AGOSTINO

Objective

Build a new brand capable of commanding luxury prices from launch.

Strategy

Build trust by creating the perception of an established heritage house with the pricing of a soft luxury brand.

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Outcome

  • • Organic six-figure DTC revenue in the first 120 days
  • • £750 average order value
  • • A single order of £8,000 from a newly launched brand
  • • Millions of organic views, no paid reach or boosted posts
  • • 14,000 organic followers gained
  • • Inbound wholesale enquiries and an international customer base

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ARCTIC ARMY